Our Founders
Karina Edgley, Co Founder
Karina Edgley, founder of The Edge Collective, is a dynamic force in the digital marketing world. With a background in International Hotel and Tourism Management, majoring in events management from the University of QLD, Karina’s journey began with a leap of faith. After a brief stint working for International Soccer Schools in Italy, she returned to Australia and moved to Sydney, driven by a desire to work for herself.
After working in PR and Events Management in Sydney, Karina realized her true calling and created Edge Social in 2014. Starting with just one client, she steadily built a loyal and diverse base over eight years. Clientele ranged from construction companies to restaurants, beauty services to fashion labels. The services offered by Edge Social included product photography, Facebook and Instagram management, community engagement, influencer collaborations, and copywriting.
In 2022, Karina expanded her team by hiring a specialist in photography and videography, resulting in accelerated business growth. Then, in 2023, she partnered with Lizzie Renkert, an ex-magazine editor and fashion label owner, rebranding the company as The Edge Collective. With a new office in Surry Hills, they now offer an extensive range of high-level services.
Karina’s visionary leadership and expertise drive The Edge Collective’s commitment to transforming brands and creating impactful digital experiences. By contacting Karina at The Edge Collective you’ll unlock your brand’s full potential and redefine success in the digital landscape.
Lizzie Renkert, Co Founder
Lizzie is a highly experienced manager with a background in journalism, brand management, marketing, PR, social and content creation. Recognised for her understanding of consumers and extensive media training, before joining The Edge Collective, Lizzie’s previous roles include a 9-year tenure building the successful brand, We Are Kindred, plus 18 years with two of Australia’s most iconic women’s magazines, Marie Claire and Madison.
Valued for her ability to foster stakeholder relationships and sustain meaningful partnerships, all built on a credible reputation and wide professional network across Australia and the world. Lizzie is a collaborative leader and colleague who thrives on working on multiple projects at a time.
Within the media industry, Lizzie has worked with numerous stakeholders to achieve editorial, advertorial and content solutions. Known as a gifted storyteller, informed by the belief that brands resonate with their customers best when they tell their stories in a meaningful way.